CLIENT: DOMINO’S PIZZA
ROLE: Art Direction + Food Stylist + Design + Copy
Description: Can a world famous pizza brand sell something else than pizza? That was the question when Domino’s Pizza introduced their new line of skewers in early 2018.
Description: Can a world famous pizza brand sell something else than pizza? That was the question when Domino’s Pizza introduced their new line of skewers in early 2018.
Taking my previous approach from launching the Italian Favourite Range in 2017, this campaign should run on a key visual resembling high quality by getting the skewers out of the delivery box environment and onto something more tempting – like a black slate.
Being a symbol of elegance and sophistication known from elegant sushi- and high street restaurants, serving skewers on a black slate would not only benefit the sale of skewers in general – but help lift the brand as a whole.
