CLIENT: DOMINO’S PIZZA
ROLE: Art Direction + Design
Domino’s Pizza wanted material to relaunch their Crazy Monday deal, where customers are offered a free pizza upgrade from medium to large. Given the name ”Crazy Monday” it was clear that the campaign should be a little bolder than the usual marketing material. With inspiration from the ever crazy internet meme culture, I made the flying Space Pizza. The campaign was an overall success, with online banners generating a much higher engagement than normal.