CLIENT: DNC Cosmetics

ROLE: Art Direction + Design

Description:
DNC Cosmetics, an all-natural company based in Riga, needed a revamp of their webshop to enter the Western European market. To accommodate their wishes, I helped them put up a design manual, develop a UX-strategy and provided them with an a-easy-toapply cost-efficient toolbox.
I suggested they move on from the earthy tones of their old branding, which no longer stood up for the quality and nature of their products; and that they adopt a more organic design and typeface. 
They should reject the old school way of ‘thinking B2C’ and instead try to engage with their customers on social media by creating a community with the use of bloggers, YouTubers and alike to tell the story of DNC.
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